how to use wall graphics to promote your business culture and company goals
Can branding the interior of your office with goals and company ideology actually increase the productivity of your people? Absolutely. Blank, solid color walls can often feel institutional and give the feeling of emptiness.
“Your space plays a crucial role in engaging people. Visuals offer a special form of communication that helps employees feel proud of the accomplishments, the values, the products or services and the goals of the company. It all becomes part of a bigger story regarding who “my” company is and the pride “I” take in it. It focuses on building emotional connections and leveraging them to better the workplace.”- watercoolernewsletter.com
By branding your facility walls and other areas with wall graphics and wall wraps, you’ll also find yourself engaging your customers as they enter your facility. Helping your customers understand exactly what services, products or offerings you provide will also help them build confidence in your vast knowledge and quality in your market. Helping educate your customers builds trust, and in turn trust builds a better client relationship and overall retention rate. By adding an artistic quote from an industry leader, a pertinent statistic that adds value and credibility to what you provide. Great use of product or service photos as wall murals help build confidence and aid in the the social proof of your branding.
A great accent to wall murals are dimensional sign or art pieces. A simple acrylic or metal panel with graphics or photos installed over the wall mural or wall wrap can add an element of depth and allow even more customizable options for your interior space. Just as pictures in frames or framed art pieces accent a wall, we can create a more brand-specific piece that helps tie in your message, and optimize your interior real estate. From clear acrylic panels, to wood, metal and other substrates, we can help you create incredible branded art pieces that speak not only to your customers, but to your business goals.
Combine your company goals, services and offerings with our creative approach, and you can find yourself turning the bland, white walls of your offices or facilities into fun, creative and inspiring work areas for employees, existing and potential clients alike.