Rich Novia Jr- CEO
Rich blazed his own path into the vinyl graphics and design world in 2005 by starting the company TitanMX. The company created industry-leading designs and manufactured stunning graphic products for the Action Sports industry. In 2011 Rich stepped away from the brand to pursue other passions- leading him here today. Rich has spent the better part of the last 12 years a student of design trends, branding and technical aspects of the printing, production and fabrication processes used in our industry.
Finding his true passion, seeing businesses and organizations grow, he founded The Wrap Lab in 2015 and has helped build the business to become one of the fastest growing OOH branding, printing and design companies in Nashville. With the creation and addition of The Design Lab in 2017 to the brand, Rich is helping push the company to develop a greater range of services to help our current and future clients grow their businesses from more of a partnership level; investing in their long term success, rather than just servicing their immediate needs.
Jessica Novia - CFO/ Director of Culture
Jessica has a long career in personal relations and management, primarily in the food and beverage industry, and office environments. She studied business and finance in college, helping her build a great foundation for her current role as co-owner and "handle-everything" position at The Wrap Lab/The Design Lab.
With her root passion being her want to help people, she's a perfect fit for her role here. Her day to day duties encompass all that makes The Wrap Lab/The Design Lab tick- from managing our finances and cashflow, to meeting with clients and consistently making sure everyone employed here is happy, supplied with everything they need and overall takes care of everyone here.
A farm girl at heart, she loves her Horse Melody, 2 dogs Scout and Vito and is an active fitness trainer and outdoor enthusiast.
Felix Cruz- Director of Installations
Felix has over 25+ years of working with vinyl and has amazing graphic design ability and is phenomenal with fabrication. Born in Puerto Rico and raised in Pennsylvania, Felix has spent a majority of his career running his own business restoring old arcade games and pinball machines. The process often involved vinyl graphics, air brushing, and fabrication. This led Felix to learn graphic design software, and the operation of vinyl print and cutting machines.
Today, Felix is the anchor of The Wrap Lab. He has his pulse on the fabrication and installation of the projects in here, and currently is the standard by which we measure the performance of additional installers and employees. His primary role is to control all aspects of the install/fabrication shop, and manage and oversee future production employees.
Felix spends most of his free time with his wonderful family, building things for his home, seeing the all the outdoor offerings of Nashville and the surrounding areas.